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Every week, I break down real split tests with actual data. Here's what's been working.
Heat and scroll maps showed a massive drop-off at the phone field… removing it increased conversions from 20% to 30%.
ProphetAI found the bottleneck at the top of the page—no headline, no message, no action. A new hero with a loop-opening headline, VSL, and CTA unlocked conversions fast.
Heat and scroll maps showed users weren't reaching the form. Moving it into the hero lifted conversions from 20% to 25.6% and increased bump take rate by 10%.